Netflix Takes Fans Behind the Pom-Poms: Follows Dallas Cowboys Cheerleaders in New Series

Netflix is gearing up to take viewers on an exhilarating journey with its latest series announcement, “AMERICA’S SWEETHEARTS: Dallas Cowboys Cheerleaders.” Set to premiere this summer, the seven-episode series promises an unfiltered and unprecedented look into the iconic Dallas Cowboys Cheerleaders squad.

Helmed by Emmy Award-winning director Greg Whiteley, known for his work on “Cheer” and “Last Chance U,” the series will offer viewers an inside perspective from auditions and training camp to the climax of the NFL season.

Produced by One Potato Productions and Boardwalk Pictures in association with Campfire Studios, the show is expected to deliver riveting storytelling and captivating drama.

“We’re thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way,” said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President. “The storytelling through this open access will captivate viewers episode after episode and Netflix’s global stage is the perfect platform to showcase it.”

The series will be led by longtime director Kelli Finglass, who will provide audiences with an intimate portrayal of the cheerleaders and coaches, showcasing their drive, hustle, and behind-the-scenes drama. With unfettered access granted by the Dallas Cowboys organization, viewers can expect an authentic and revealing portrayal of one of America’s most beloved institutions.

“The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by—especially when dealing with a brand as large as the Dallas Cowboys,” remarked Greg Whiteley, director and executive producer. “To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”

“AMERICA’S SWEETHEARTS: Dallas Cowboys Cheerleaders” will not only showcase the rigorous journey of making the team but also delve into the personal stories behind the uniforms, offering viewers a deeper understanding of the dedication and passion that fuel the squad.

With a format of seven 45-minute episodes, the series promises to be a must-watch for fans of sports, reality TV, and captivating storytelling alike. Stay tuned as Netflix prepares to unveil this highly anticipated series, set to premiere this summer.

For many, making the Dallas Cowboys Cheerleaders squad is a dream come true, but as the series will reveal, that’s only just the beginning.

Stay tuned for updates on the premiere date and additional details about “AMERICA’S SWEETHEARTS: Dallas Cowboys Cheerleaders” as excitement builds for this groundbreaking series.