Home Sports Nike Unveils A’ja Wilson as Newest Signature Athlete, Introduces Exclusive Collection

Nike Unveils A’ja Wilson as Newest Signature Athlete, Introduces Exclusive Collection

by Emily Clark
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Nike proudly announces the addition of A’ja Wilson to its esteemed signature family, marking a significant milestone in the brand’s partnership with one of basketball’s most celebrated athletes.

Wilson, known for her tremendous talent and unshakable honesty, has worked closely with Nike’s expert team for over a year to create a trademark line that symbolizes her distinct style, excellent performance, and unapologetic attitude.

The reigning WNBA Champion signature line, which is now available for preview at ofcourseihaveashoe.com, is the result of rigorous craftsmanship and collaboration between the athlete and Nike’s design, innovation, and product teams.

Wilson expresses her joy by sharing, “It’s been incredible working with Nike toward a dream of having my collection, and it really is an honor to take this next step and become a Nike signature athlete.”

Ben Nethongkome, the lead footwear designer for Wilson’s collection, emphasizes the collaborative nature of the design process, attributing its success to Wilson’s clear vision and inclusive leadership style.

“The experience working with A’ja on her collection reflects who she is on the court and in the locker room,” Nethongkome says. She’s a natural leader…that was the secret sauce in working together on this collection.”

Wilson’s commitment to excellence and empowerment is evident throughout the collection, with each detail meticulously tailored to enhance both performance on the court and style off the court.

Reflecting on the design journey, Wilson notes, “The design process with Nike was really gratifying, and I didn’t realize how much goes into designing a shoe… It’s so exciting to be sharing my signature, a piece of me, with the world.”

In joining Nike’s roster of signature athletes, Wilson joins a distinguished group of women, including Serena Williams, Megan Rapinoe, Naomi Osaka, and Sabrina Ionescu, who have collaborated with the brand to create collections with profound significance.

Wilson’s aspiration for her collection goes beyond aesthetics; she hopes to inspire confidence and ambition in women and girls worldwide. “I want them to hopefully lace them up, feel powerful, and understand that nobody can stop them from their dreams,” Wilson affirms.

As a member of Nike’s Athlete Think Tank, Wilson contributes to shaping the future of Nike’s products and experiences for women and girls. Her recent collaboration with Nike and fellow elite athletes on the future of Nike Air underscores her dedication to innovation and inclusivity in sports.

Wilson’s signature collection, available in women’s, men’s, and kids’ sizes, will debut globally on nike.com and SNKRS, as well as at select retailers in 2025.


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