Peacock’s BEL-AIR Releases Teaser & Hero Art

Peacock has revealed their official “From West Philly to Bel-Air” Teaser + Hero Art for the highly anticipated drama series BEL-AIR. The series will premiere on Peacock on Super Bowl Sunday (February 13, 2022) with three episodes at launch and new episodes released every Thursday.

The series is set in modern-day America, Peacock’s new one-hour drama series Bel-Air imagines the beloved sitcom The Fresh Prince of Bel-Air through a new, dramatic take on Will’s complicated journey from the streets of West Philadelphia to the gated mansions of Bel-Air. As these two worlds collide, Will reckons with the power of second chances while navigating the conflicts, emotions, and biases of a world far different from the only one he’s ever known.

T.J. Brady and Rasheed Newson, Executive Producers and Co-Showrunners:

“At its heart, Bel-Air is a coming-of-age story that celebrates the strength and love of the Black family. We have stayed true to the original premise of the legacy series – Will’s life is turned upside down after he is forced to leave West Philly and lands in Bel-Air with its gated mansions and wealth, however, our new series brings Will and the Banks family into the world as we know it now. It’s been incredible to bring these iconic characters to life when you tap them into the cultural pulse of our time. The series was the fabric of so many of our upbringings, tied to memories and the joy of seeing ourselves represented on TV so it is important to us to pay respect to its legacy.”

“During the development of Bel-Air, the most daunting question was: Could we find a young actor who’d be able to step into the role of Will Smith? Well, did we ever find him. His name is Jabari Banks and he won our hearts in the same way he won this role. Our creative team, including Will Smith, recognized that Jabari embodied the talent, charisma, and sheer swagger necessary to make this iconic role his own.”

Morgan Cooper, Director, Co-Writer, Executive Producer:

“With this dramatic reimagining, we wanted to create a show that stands on its own while honoring the spirit and innovation of the original series. Because Bel-Air is a drama, we’re able to really peel back the layers of these characters and themes in a way that you simply couldn’t do 30 years ago in the half-hour sitcom format. We’re able to go have tough conversations that challenge perspectives. At its core, Bel-Air is a celebration of the black experience through the perspective of a family.”

“My approach to the series started with a deep focus on tone and really being intentional with my creative choices. I’m inspired by a lot of things as a director; it could be a random conversation, memories from my past, it could be art, music, fashion. Everything can be inspiration, and having a two-season order gives us the opportunity to go infinitely deeper narratively, visually, and aesthetically. I think that with Bel-Air we have created something unique and honest.”

Executive produced by Will Smith, and inspired by Morgan Cooper’s viral trailer that reimagined the iconic, culture-defining ‘90s sitcom, Bel-Air takes a fresh and raw approach to this world of swagger, style, and aspiration, while exploring Will’s complex journey through a current lens. The new series features an ensemble cast that introduces Jabari Banks as Will and a creative team that includes Cooper, who serves as director, co-writer, and executive producer, and co-showrunners and executive producers T.J. Brady and Rasheed Newson.