PUMA announced Peloton Instructor Aditi Shah, as the newest TRAIN PUMA global ambassador. Shah will support the brand in various ways including TRAIN PUMA campaigns, product launches and brand initiatives.
Known for her mindfulness as a yoga and meditation instructor, Shah will be featured as the global ambassador for PUMA’s Studio collection designed with style and comfort in mind, featuring premium fabrics for yoga practice.
“I am honored to be joining the PUMA family,” said Shah. “I love that the brand is at the intersection of movement, music, lifestyle and fashion and that these values are threaded through the brand products, language and representation.”
Shah will also be featured in PUMA’s women’s platform “She Moves Us”, which celebrates women who continue to move sports forward. With the goal of inspiring young women and girls globally, PUMA has invited their female ambassadors to speak about what inspires them, the challenges they have faced in their respective industries and what they have learned along the way. Through her partnership with PUMA, Shah will share her experiences as a South Asian female in the fitness and wellness industry.
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