Atlanta’s very own and famous for their quick service, Krystal’s, is back with a brand-new chicken sandwich and campaign with some very familiar faces.
Krystal’s recruited rapper and businessman 2 Chainz as the head of creative marketing for the launch of their brand-new chicken sandwich “Side Chik” and its campaign and slogan ‘’ Don’t Ditch Your Main Chicken Sandwich, Krystal Just Wants You to Add A Side Chik’’. Krystal also recruited and partnered with social media influencer Britney Renner and singer and businessman Ray J to help launch their brand-new campaign.
I recently talked with Ray J about his involvement with the restaurant and why it was important for him to be a part of the brand. Ray being the entrepreneur and businessman he is, talked about his process of picking the brands that are most important to him and why he works with them. You can check Ray J out in some of Krystal’s brand-new commercials and campaigns and going forward it looks like this is a new relationship and partnership that Ray is proud to be a part of.
Krystal is based in Atlanta GA but now that Ray J is working with the team, we can only hope for a pop-up in Los Angeles (at least that is a dream of mine as someone who lives in LA and who would love to taste the brand-new chicken sandwiches)
For more information please visit www.krystal.com and follow on social via IG and Twitter.
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