Rihanna’s Fenty Beauty Was The Best Performing Celebrity Cosmetic Brand Of 2020

Rihanna’s Fenty Beauty was the best-performing celebrity beauty brand of 2020 with over $555 million earned media value. The best selling celebrity beauty brands of 2020 (ranked by EMV). 1. Fenty Beauty- $555M 2. Kylie Cosmetics- $187M 3. Haus Laboratories- $141M 4. KKW Beauty- $98M 5. Rare Beauty- $60M

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