Selena Gomez announces the launch of ‘Mental Health 101’ in honor of Mental Health Awareness Month.

This new campaign advocates for more mental health in education, empowers communities, and encourages financial support for more mental health services in educational settings.

Gomez spoke on new the campaign: “When I created Rare Impact by Rare Beauty my goal was always to bring more mental health services to educational settings. I’m proud to launch #MentalHealth101 – dedicated to supporting mental health education and encouraging financial support for more.”

Gomez started a petition to provide mental health services in traditional school settings.

During the month of May, Rare Beauty will be matching $200,000 of donations made to the Rare Impact Fund.