Bumble is taking the next step by partnering up with Serena Williams, the announcement came Wednesday that the GOAT of Tennis will become an investor of the company’s “Bumble Fund.”

Bumble Fund, is a young corporation investment fund that launched in 2018. They focus on companies led by underrepresented women and minority founders.

“In my life, and today more than ever, I’ve learned how impactful one woman’s voice can be when given a platform to speak and be heard,” Williams said in a written statement. “By joining forces with the Bumble Fund, we will continue amplifying female entrepreneurs and creating a place for them to personally and professionally champion their growth.”

Williams is a huge supporter of the Austin-based company, which debuted as a dating app in 2014. The app, which requires women to message first, has since expanded to Bumble Bizz for networking and Bumble BFF for making friends. It has more than 50 million users.

Williams is one of the the greatest and wealthiest athletes on the planet today, she ranks second all-time in major titles in Tennis and having earned more than $90 million in just tournament winnings.

The tennis GOAT has an investment tentacle of her own through Serena Ventures, which she founded in 2014. Serena Ventures also focuses on underrepresented founders and has invested in more than 30 companies.

According to a news release, Williams will join Bumble CEO and founder Whitney Wolfe Herd in Bumble Fund’s pitch competition next month. The pitch competition launched Wednesday through Bumble Bizz, the networking side of the Bumble app, with a focus on underrepresented founders.

Their latest partnership comes after Bumble launched its year-long “#InHerCourt” marketing campaign with Williams. The company unveiled a 30-second TV commercial during the Super Bowl that featured Williams calling on women to make the first move in work, love and life.

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