Today, international Jamaican-American artist Tosh Alexander releases the tantalizing official music video to her sizzling hit “Cum Yah,” watch it below.
The official music video, directed by Rogen “Ruption” Walker, was shot in Portland, Jamaica, and immediately grabs the attention of all with Tosh’s hard-hitting presence as she pays homage to the 90’s golden era of Dancehall with a splendor aesthetic and enriching allure.
Tosh shares, “It was important for me to highlight the dynamic of the Jamaican culture through our fashion, attitude & art form. From the vibrant colors of the tropical- lux landscape, the fashion pays homage to Caribbean & Dancehall fashion with subtle nuances of couture, to the grit of our expression throughout the video. I wanted the person watching “Cum Yah” to gain an authentic experience of my culture for those 3 minutes & 7 seconds.”
Since the release of “Cum Yah” earlier this month, the JonFX (Vybz Kartel, Shabba Ranks, XXXTentacion) produced dancehall track has dominated with praise earning placements on coveted playlists across major platforms, including Apple Music’s ‘Breaking Reggae,’ ‘Worldwide Riddim’ and Tidal’s ‘Dancehall Massive.’
The single topped the Top 10 via iTunes Reggae charts as Jamaica’s finest, such as Usain Bolt, Ky-Mani Marley, Baby Cham, Protoje, and more praised the bubbling track via social media. The song cuts a strong dancehall stance that nods to Tosh’s heritage yet adds the unique flare that makes it an unmistakable Tosh Alexander hit.
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