TOVE LO RELEASES NEW SINGLE ‘2 DIE 4’

Following its first play on BBC Radio 1’s Future Sounds w/ Clara Amfo, multi-platinum selling, GRAMMY® Award-nominated artist Tove Lo has released her new single ‘2 Die 4’; the third single lifted from her highly anticipated fifth studio album DIRT FEMME (Pretty Swede Records/theory), out October 14th.

The irresistible and undeniable club banger has summer smash written all over it; sampling the equally iconic ‘Popcorn’ hook, originally released by Hot Butter in 1972. “With ‘2 Die 4’ I wanted ‘instantly iconic’ energy. I’ve never sampled anything before, and this feels like the perfect first moment.” Tove shares. Lyrically I wanted it to be that ‘pick me up when I’m feeling down song. At first, it’s like a warm hug, then you shake it off, let out a scream, and start dancing!”

In the accompanying scene, directed by Kenny Laubbacher, Tove Lo shares: “I wanted to make something nostalgic, sexy and iconic. The character for this scene is a wonder woman with big dick energy and I just love it. Now, if you know what’s good for you, go listen on repeat.”

‘2 Die 4’ serves as the follow-up to ‘True Romance,’ a powerful and emotionally-wrought ballad, featuring some of her most impressive vocal work to date, with The FADER heaping on the praise, stating “Dancefloor catharsis is no longer the endgame in this gorgeous ballad,” and adding “Tove Lo delivers one of the best vocal performances of her career”.

Earlier this year, Tove returned with the wildly popular, summer smash “No One Dies From Love,” which saw its late-night television debut on NBC’s Late Night With Seth Meyers. Watch BELOW. The track already boasts an impressive 31 MILLION+ GLOBAL STREAMS.

Tove Lo is on tour this summer and fall, making stops across North America, Australia, Europe, and the United Kingdom. Tove’s headline UK/EU tour will see her perform fifteen dates across Europe, including shows in London, Paris, Berlin, and more.

UK/EU Headline Dates

Oct 29: 3Olympia Theatre @ Dublin
Nov 01: SWG3 Galvanizers @ Glasgow
Nov 02: Academy @ Manchester
Nov 03: O2 Institute @ Birmingham
Nov 05: The Roundhouse @ London
Nov 08: La Madeleine @ Brussels
Nov 09: Live Music Hall @ Cologne
Nov 10: Bataclan @ Paris
Nov 12: Den Atelier @ Luxembourg
Nov 13: Melkweg @ Amsterdam
Nov 15: Astra Kulturhaus @ Berlin
Nov 16: Stodola @ Warsaw
Nov 18: Vega @ Copenhagen
Nov 19: Sentrum Scene @ Oslo
Nov 21: Berns @ Stockholm

‘2 Die 4’ is out everywhere now.