Tyla Unveils Her Sixth Music Video of 2024, “Push 2 Start

Not slowing down, global superstar Tyla releases her highly anticipated sixth music video of the year with “Push 2 Start,” which serves as the release of the deluxe edition of her genre-bending debut album, TYLA. Helmed by Aerin Moreno, the visuals provide a feast for the fans to match the energy and creativity she’s known for.

It comes right on the heels of TYLA+, an extended version of her former EP, TYLA, which features three brand new cuts. Streaming now, TYLA+ acts as just one more signifier of Tyla’s versatility and relentless drive to push the boundaries of her musical expression.

On “Push 2 Start,” Tyla carries on with her tradition of mixing powerful metaphors with vibrant visuals. The singer throws a vivacious dance party outside a car wash, where she becomes the ultimate metaphor for self-care, getting her own “body detailed” like any old car going through the wash. Playfully dancing through choreographed moves, Tyla slides through the wash, moving with the suds of soap and shining water as she slinks through the energetic routine. As the video reaches its climax, Tyla and her crew take the celebrations onto a car carrier where one of her signature dance breaks takes place, as a Tyla music video would never be complete without one of these electric moments.

“Push 2 Start” is the perfect exclamation mark on what has already been a landmark year for Tyla, whose breakthrough success in the music world has been nothing short of phenomenal. The single and its visual become the icing on the cake for a year that has already seen Tyla perform for millions at the prestigious Victoria’s Secret Fashion Show and deliver a record-breaking performance at the 2024 Paris Olympics Prelude.

The achievements of this South African superstar in 2024 are simply incredible. After winning a GRAMMY in February, having a spring that was fully replete with career-defining moments, Tyla has become the highest-charting African female soloist on both the Billboard Hot 100 and Billboard 200 charts. Viral hit “Water” indeed became an anthem across the globe, making her go through unprecedented levels in the music world.

Many wins at the MTV VMAs, BET Awards, and South African Music Awards kept Tyla’s year high. She will be front and center this weekend at the MTV Europe Music Awards, where she is nominated for four of its most prestigious awards, including ‘Best African Act’ and ‘Best R&B Star’. If that weren’t enough, Tyla is set to return to South Africa in December with her highly-anticipated homecoming concerts, her first performances in the region since summer 2023, when “Water” became a viral sensation.

Adding to her music success, Tyla is also established as a fashion icon. Her appearances at A-list events such as the Met Gala and the CFDA Awards garner broad attention for her, while fashion giants such as WWD and Vogue put her daring, yet breathtaking, style choices in the limelight.

Among the many aspects, one of Tyla’s most salient skills is creating engaging music videos. With “Push 2 Start,” she indeed gave audiences much of the greatness they had grown accustomed to: masterful storytelling, dynamic choreography, and a visually stunning narrative. Amassing upwards of 100 million music video views in 2024 alone, one needn’t look any further to tell the buzz is pumping for the songstress. The drop of “Push 2 Start” simply continues to add layers onto her growing discography, and leaves fans salivating at the thought of what the rest of 2024-and beyond-have in store from this unstoppable force.

Stream TYLA+, and for more in-depth Tyla content, check out her latest video for “Push 2 Start” and dive into an artist whose magnetism won’t be so easy to look past throughout 2024.