WWE’s Raw Takes a Bold Leap to Netflix in Historic Streaming Partnership

WWE and Netflix announced an unprecedented long-term partnership today, catapulting WWE’s flagship program, Raw, to the global streaming stage.

Breaking free from 31 years of linear television tradition, Raw will become a Netflix exclusive in the United States, Canada, the United Kingdom, Latin America, and expanding territories beginning in January 2025.

Netflix, known for its storytelling prowess, secures not only Raw, but also serves as the international hub for all WWE shows, specials, and Premium Live Events such as Wrestlemania.

TKO President Mark Shapiro hails the agreement as transformative, predicting a strengthened media landscape and expanded global reach for WWE by bringing live weekly viewing to Netflix.

“This deal is transformative,” said Mark Shapiro, TKO President and COO. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”

Bela Bajaria, Netflix’s Chief Content Officer, is excited about Raw’s addition, anticipating a better viewer experience thanks to the combination of Netflix’s reach and WWE’s multigenerational fanbase.

“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer, Bela Bajaria. “By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members. Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year and we’re thrilled to be in this long-term partnership with WWE.”

WWE President Nick Khan believes Netflix is the best long-term home for Raw, citing the platform’s excellent storytelling reputation.

“In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” said Nick Khan, WWE President. “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”

With 1600 episodes, Raw is the most recognizable show in sports entertainment. Since its inception in 1993, Raw has delivered action, compelling drama, and unrivaled athleticism 52 weeks a year.

The three-hour show, which combines the best of scripted content with unpredictable live entertainment, helped launch the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair.

The show is currently the most popular on USA Network, attracting 17.5 million unique viewers annually. Raw, one of television’s best-performing shows in the 18-49 advertising demographic, airs 52 episodes per year.