Zara Larsson Unveils Empowering Anthem “You Love Who You Love” from Upcoming Album VENUS

Zara Larsson, the multiplatinum chart-topper and global pop sensation, has just premiered her latest single, “You Love Who You Love,” which serves as a preview of her highly anticipated album VENUS, which will be released on February 9, 2024.

Larsson channels Max Martin’s Scandi pop-rock essence on this anthemic track, which serves as a cautionary tale about toxic relationships. The song, written with rising duo MTHR and her frequent collaborator MNEK, delves into the complexities of love and the struggle to break free from harmful relationships. Larsson discusses the inspiration for the song, stating, “We started writing over PRIDE, and began talking about how amazing it is that anyone can love anyone – but that doesn’t mean you always should! ‘You Love Who You Love’ is saying, “Enough.”

VENUS, with its goddess energy, exemplifies Larsson’s development in sound, style, and vision. The album, which combines mythic and personal elements, explores modern love in a variety of forms, including with a partner, family, craft, or oneself. Larsson’s dynamic and fully realized work on VENUS demonstrates her growth and willingness to explore new artistic territories.

Larsson’s collaboration with a diverse but focused team of producers adds unexpected chemistry to the project. VENUS has a rich and varied sonic landscape, ranging from Rick Nowells’ classic songwriting tradition to Danja’s maximalist beats and the collaboration of long-time ally MNEK with Swedish duo MTHR on “You Love Who You Love.”

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Larsson’s recording career is a decade old, and she is still on the rise, thanks to a groundbreaking deal that gave her control of her entire recording catalog. VENUS is the first release from Larsson’s new collaboration with Sony Music and her own Sommer House label. The album celebrates the multifaceted nature of love, with Larsson taking full ownership of her sound and artistry.

Zara Larsson’s VENUS exemplifies vulnerability as strength, providing a pop album fit for a goddess while maintaining a relatable human touch. According to Larsson, “It’s a little bit all over the place, but that’s honestly just very me!” Prepare to take a journey through the many shades of love with Zara Larsson’s latest musical triumph.