Zendaya Joins Forces with On as New Brand Partner

On has announced Zendaya as its newest brand partner, marking the beginning of an exciting multi-year collaboration. Together, Zendaya and On aim to foster meaningful conversations around movement and well-being, reimagine select product collections, and produce innovative creative campaigns.

Zendaya, renowned for her influential voice and status as a fashion icon, is celebrated for her ability to captivate audiences through her storytelling both on and off the screen. Her partnership with On will see her bringing this narrative expertise to the brand, in collaboration with her long-time stylist, Law Roach. The duo will work to infuse their distinctive stylistic vision into On’s designs, focusing on everyday movement, sports, and lifestyle.

“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official,” said Zendaya.

ZENDAYA FOR ON

ZENDAYA FOR ON

ZENDAYA FOR ON

ZENDAYA FOR ON

ZENDAYA FOR ON

ZENDAYA FOR ON

ZENDAYA FOR ON

To inaugurate this partnership, Zendaya and On have launched a creative campaign titled Dream Together. Directed by C Prinz, this cinematic short film stars Zendaya and highlights the power of movement in bringing people together. Set on a track, the film underscores how sports and movement can unite individuals from diverse backgrounds – a particularly poignant message during a year marked by global sporting events.

“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day,” Zendaya remarked. “I think this feeling of collaboration and inclusiveness shines through in what we’ve created.”

ZENDAYA FOR ON

ZENDAYA FOR ON

ZENDAYA FOR ON

David Allemann, On’s Co-Founder, expressed his enthusiasm for the partnership, stating, “We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big. We can’t think of a better partner to help us grow, evolve, and connect with people around the world than Zendaya. This film is the beginning of more stories to come, and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.”