Thanks to the internet and social media platforms, musicians today can share their music and develop fanbases online without the big promotional machine of a huge record label and monstrous budgets. There’s so much great music out there today, with new artists arriving daily. In this new series, we’ll be looking at new releases from rising artists with less than 5000 Spotify followers that you need to check out and put your friends on to. Be the first to discover the sounds of tomorrow before anyone else in the group chat…
Artist: J. Hoard | Count: 1838 Spotify followers (May 2023) | Release: “Devil Is A Liar”
J. Hoard‘s music seamlessly combines different genres to express his vibrant songwriting. This talented artist from New York City has a diverse approach to music that has resulted in collaborations with notable artists like Black Coffee on the Grammy-winning Subconsciously album in 2022, Chance the Rapper on the Grammy-winning Coloring Book album in 2017, and Brasstracks. Regardless of the genre, J. Hoard consistently delivers impactful performances, as evident on his latest single, “Devil Is A Liar”. Through this song, J. Hoard addresses the challenges faced by artists in the industry. “Devil Is A Liar” is a must-listen track that showcases his extraordinary voice and impressive vocal production skills. With a captivating vocal arrangement, rich harmonies and minimal production, J. Hoard captivates listeners and demands attention solely through the power of his voice.
Artist: LEMZI | Count: 612 Spotify followers (May 2023) | Release: OUTLIERS – A Creative Project By Lemzi
Innovator, artist, trailblazer, podcast presenter, organizer of events, trendsetter, mentor to young individuals and advisor, LEMZI has introduced an unprecedented musical endeavor called OUTLIERS – A Creative Project By Lemzi. Crafted and composed by LEMZI, with production contributions from TOB, Engless, Flomine, Nikhil Beats, Flamin Beatz, Starboard and Gilles, OUTLIERS is a remarkable artistic venture, subtly captivating with its fusion of rap and soul, where LEMZI showcases the utmost appreciation for art, music and creativity.
Artist: Casper Merci | Count: 191 Spotify followers (May 2023) | Release: “100 Foot Limousine”
Emerging from the city of Indianapolis, Casper Merci finds inspiration in the revered wordsmiths of our time, such as Mac Miller, Earl Sweatshirt and MF DOOM. Simultaneously, he embraces the boundary-pushing creations of innovative producers such as The Alchemist, Flying Lotus and Madlib. In this amalgamation, he transcends the confines of traditional hip-hop, forging a unique sonic persona that is entirely his own. His latest track, “100 Foot Limousine”, immediately captures attention with its nostalgic, throwback hip-hop production. Casper effortlessly complements the beat with his undeniable prowess on the mic and a smooth rap flow that will mesmerise listeners. Operating independently under his own imprint, LOVEHARD Records, this 23-year-old up-and-coming artist, producer and engineer showcases an extraordinary level of creativity that surpasses his young age. As he continues to release music, it becomes increasingly apparent that he is an artist who deserves our unwavering attention.
Artist: Cashh Los | Count: 49 Spotify followers (May 2023) | Release: “Leave Me Alone”
Cashh Los is an emerging rapper hailing from Lake County, Illinois, determined to leave his mark on the music scene. Making waves last year with his debut release, “Up Again,” Cashh draws inspiration from influential artists such as Denzel Curry, Kodak Black, A$AP Rocky, Ye and G Herbo. Now, poised to ascend even higher, Cashh returns with his captivating new single, “Leave Me Alone.” This exceptional track highlights Cashh’s innate ability to seamlessly transition from the intense vigour of the verses to the smooth and melodious delivery of the chorus, showcasing his dynamic and versatile cadence. Accompanying the track is an impressive music video that further enhances the overall experience.
Artist: $$Terick | Count: 2790 Spotify followers (May 2023) | Release: “Miss You”
Emerging talent $$Terick, hailing from Providence, Rhode Island, returns to the scene with yet another captivating release that is bound to strike a chord with music enthusiasts worldwide. Collaborating with Nyce Hitz and Rio Souma, $$Terick adds an additional layer of complexity and artistry to the track. $$Terick’s remarkable aptitude for crafting music that resonates with audiences has been instrumental in cultivating a dedicated and ever-growing fanbase. With each new offering, he manages to evoke relatable emotions and provoke introspection, and his latest track, “Miss You”, is no exception. This single delves into those instances in life when we find ourselves unexpectedly separated from things, experiences or people that mean a lot to us.