It seems Alex Cooper has finally had enough of being nice, and she made sure everyone knew.
The 31-year-old founder of the brand Unwell took to TikTok on Monday to address rumors of a brewing feud with 25-year-old Alix Earle, posting a direct message to the young woman asking her to stop “hiding behind other people.”
Though Cooper noted that she does not normally engage in online feuds, calling it a “waste of time” and adding that it is “embarrassing to participate,” she said constant tagging, messaging, and viral speculation made her speak up.
“Hey guys, you guys know I don’t usually address this kind of stuff because it feels like a waste of time and honestly it’s embarrassing to participate in this,” Cooper said. “But I am obviously seeing the videos, I’m getting tagged, I see the DMs, I see the comments, so at this point it just feels long overdue. Alix Earle, hey girl, the passive aggressive repost and the likes and the commenting on things, I gotta call you out here.”
@fathercooper @Alix Earle
♬ original sound – Alexandra Cooper
Cooper didn’t hold back, stepping up her game to call for Earle to drop the niceties and tell it like it is.
“You’re gonna need to get specific and just say what you gotta say about me,” she said. “There’s no NDA, no one is stopping you. Stop hiding behind other people and just say it yourself. What’s the beef?.”
She accused Earle of fueling rumors with what she called “passive-aggressive reposting and liking,” suggesting it was a diversion tactic rather than a truthful one.
“Because I’m really tired of waking up and seeing you using this fake drama to distract from other s–t going on,” Cooper said. “Not interested. I know what happened, and so do you, so talk.”
Then Cooper pulled out her best line, making it clear she sees the whole thing as a manufactured story.
“Unless the fake narrative that you’re creating happens to be way more interesting than the truth,” she said. “I have nothing to hide when it comes to you and me, so unless you actually have something to say, I’m out. This is over.”
What do you think Alix Earle will do?
