Antonela Roccuzzo Joins adidas to Launch the Ultimate Squat-Proof Gym Wear—Meet SS25 Optime!

Today, Adidas Training introduces its latest innovation in gym apparel – the SS25 adidas Optime collection. Designed to boost confidence in and out of the gym, the new line blends cutting-edge support with style, ensuring unrestricted movement and top-tier functionality.

The collection was developed in response to insights showing that three-quarters of gym-goers encounter clothing-related issues while working out, which can hold them back from reaching their personal best and contribute to feelings of “gymtimidation.” With this in mind, Adidas crafted SS25 Optime with performance-first benefits, leveraging its industry-leading material technologies to support athletes through their fitness journeys.

Antonela Roccuzzo Joins the Adidas Training Family

The launch marks the first appearance of entrepreneur and philanthropist Antonela Roccuzzo with Adidas Training. Known for her dedication to fitness, Roccuzzo joins an impressive roster of Adidas partners, including CrossFit athlete Laura Horvath and fitness coach Julie Jaws Nelson, to put the new collection to the test.

“I’m thrilled to be part of the Adidas Training family and to showcase a collection that truly supports athletes at every level,” Roccuzzo stated.

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Designed for Strength Training’s Rising Popularity

With strength training continuing to surge in popularity among next-generation athletes, the SS25 adidas Optime range has been engineered to meet the unique demands of this workout style. Instructors from renowned fitness institutions such as Les Mills and Tonehouse have tested the collection in high-intensity environments to ensure optimal performance.

The collection offers a squat-proof guarantee, expert support, and cooling technology to keep athletes feeling comfortable and confident.

Key Features of the SS25 adidas Optime Collection

Advanced Material Technology:

• ADIMOVE 2.0 and Lycra Sport materials provide enhanced squat-proof coverage, a 4-way stretch, and shape retention for unrestricted movement and long-lasting wear.

Cooling and Moisture Management:

• The collection incorporates CLIMACOOL technology, which wicks away sweat and helps athletes stay cool and dry, even during intense workouts.

Comfort Meets Functionality:

• Featuring a high waistband and strategically placed side panel, the pieces offer a sculpted, locked-in feel, ensuring stability and support. A secure side stash pocket provides convenient storage for essentials.

The hero pieces in the collection include 4-inch and 5-inch shorts, along with 7/8 leggings, available in a striking pure ruby colorway. Sustainability remains a priority, with each item crafted using recycled materials, reinforcing Adidas’ commitment to eco-conscious production.

adidas Training’s Commitment to Athlete Confidence

Aimee Arana, Adidas Global General Manager of Sportswear & Training, highlighted the brand’s mission behind the collection:

“It’s our continued ambition at adidas Training to support all our athletes in realizing their strength, and that fundamentally begins and ends with the products we create. Knowing that strength training continues to be the fastest-growing workout type among the next generation, we set out to design apparel – such as the squat-proof Optime – that will allow the training community to reach their goals with confidence.”

Arana also teased more innovations to come for the Optime range, encouraging fans to “watch this space” for future developments.

Availability

The SS25 Adidas Optime collection is set to be available at select retail stores and online at adidas.com, offering athletes worldwide a chance to experience the next evolution in gym apparel.

With this latest release, Adidas Training continues to push the boundaries of performance wear, ensuring that gym-goers feel empowered, supported, and ready to conquer their fitness goals.