BARBIE DREAMHOUSE CHALLENGE Hosted By Ashley Graham Delivers Nearly 4 Million Viewers For HGTV

The premiere episode of HGTV’s latest competition series, Barbie Dreamhouse Challenge, the net’s epic life-size renovation of the iconic Mattel toy, Barbie® Dreamhouse, drew nearly four million viewers.

The first episode of the four-part event series, hosted by supermodel, designer, author, and entrepreneur Ashley Graham, received a.77 live-plus-three-day rating among Women 25-54 and a.55 L3 rating among Adults 25-54, representing a 75 percent and 67 percent increase over year-ago levels, respectively. The episode also received a.79 L3 rating among Upscale Women 25-54 and a.55 L3 rating among Upscale Adults 25-54, representing 109 percent and 123 percent increases, respectively, over the previous year.

The Barbie Dreamhouse Challenge premiere was also a top 5 cable premiere among Women 25-54, Adults 25-54, Upscale Women 25-54, and Upscale Adults 25-54 in its 8-9:30 p.m. timeslot, excluding news and sports.

Married to Real Estate stars Egypt Sherrod and Mike Jackson’s creative 1990s-era neon living room and dining room were pitted against popular HGTV designer Jasmine Roth’s (Help! I Wrecked My House) and Food Network chef Antonia Lofaso’s (Beachside Brawl) spectacular atomic-style 1960s-era kitchen and family room in the episode.

Barbie Dreamhouse Challenge is produced by Mission Control and Mattel Television.

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Talia M.

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