Last night, Beyoncé officially galloped into legend as she wrapped up a monumental, record-breaking three-night reign at Stade de France, cementing her place not only in music history but in architectural lore. Her COWBOY CARTER TOUR did not come to play. It came to conquer, leaving the City of Light with glitter in its lungs, denim in its dreams, and over $39.7 million USD (over €34.4M EUR) in receipts that prove the world belongs to her.
Let’s make this crystal clear: no one male, female, alien, or otherwise has ever grossed this much at Stade de France. Ever.
The Receipts Are in, and They’re Couture
Here’s what Queen Bey just did:
- Highest grossing engagement in Stade de France history with over $39.7M from just three nights
- Highest grossing single concert ever at the venue with each night pulling in over $13.2M USD
- Top-selling female artist at Stade de France of all time, with more than 215,000 tickets sold
And yes, the stadium was sold out three nights in a row. Parisians, tourists, and BeyHive soldiers came dripping in rhinestones and cowgirl hats, ready to experience what is widely being hailed as Beyoncé’s most artistically daring, musically transcendent tour yet.
The Fashion? Galloped Straight Out of a Dream
Because it’s Beyoncé, the visuals were divine couture cinema. She stunned in custom looks from Balmain, Roberto Cavalli, Ferrari, and more. When in Paris, you don’t dress up. You ascend.
Each night felt like its own fashion editorial, with Beyoncé shapeshifting between country futurism and Louis XIV-level royalty. Who else could make cowboy hats look like sacred relics?
The Guest List? Biblical
If the outfits were divine, the guest appearances were heaven-sent:
- Night One: Miley Cyrus joined Beyoncé on stage to perform their Grammy-winning smash “II MOST WANTED” and yes, it was the first time ever. The girls sang like angels, rode like outlaws, and the crowd lost their collective mind
- Night Two and Three: The Mayyas, the Lebanese all-female precision dance ensemble and Beyoncé’s spiritual sisters in symmetry, stunned with choreography so sharp it could slice bread
- Night Three: Husband and forever icon JAY-Z stepped on stage. The power couple served “Crazy in Love” then set the roof on fire with his Parisian anthem, “…Paris”. The crowd? Unhinged
- Every Night: The incomparable Les Twins reminded everyone that gravity does not apply to Beyoncé’s universe
The Show? Nearly Three Hours of Art, Grit and Soul
The COWBOY CARTER TOUR isn’t just a concert. It’s a visual thesis, a soul revival, a history rewrite on glittery horseback. Beyoncé reimagines her GRAMMY-winning COWBOY CARTER album with live arrangements that gallop through genres, from country to gospel to trap to opera. The result is a masterclass in reinvention, endurance, and Black Southern femininity reclaiming the American mythos.
Tour Partners Bringing the Magic
She didn’t do it alone. Queen Bey brought a royal court of elite partners:
- Marriott Bonvoy: Serving luxury, loyalty, and access to once-in-a-lifetime moments
- SirDavis Whiskey: The official spirit of the tour because nothing pairs with excellence like smooth, premium whiskey
- Cécred: Beyoncé’s award-winning haircare line glowed center stage with the Cécred Roadshow a chrome-wrapped beauty paradise traveling with the tour, popping up at select Ulta Beauty stores and giving out free samples, fan cam moments, and custom merch
- Ulta Beauty: As the official retail partner, Ulta made this a hot girl summer of glam, helping fans get Cécred-level hair and beat faces worthy of the front row
- Vibee: Offering curated fan experience packages because seeing Beyoncé is one thing. Doing it from a 5-star hotel suite with premium seats is another
BeyGOOD: The Queen Gives Back
Beyoncé doesn’t just break records. She builds futures. Her BeyGOOD Foundation is investing over $3 million in communities along the tour route. That includes support for entrepreneurs, college scholarships, and disaster relief, including aid for families impacted by the devastating Los Angeles wildfires.
What’s Next for the Reigning Monarch?
The Queen now heads home to Houston, then on to D.C., Atlanta, and Las Vegas, ready to spread the gospel of COWBOY CARTER across America. And let’s be clear: this tour isn’t just iconic. It’s revolutionary. A full-circle statement that reclaims, reimagines, and reigns supreme over genres, gender norms, and generations.
So, to every other pop star out there: good luck. Beyoncé just turned a stadium into a sanctuary and a Western fantasy into living history.
And the BeyHive? We were blessed to witness it.
Long live the Queen.
