Beyonce’s Non-Profit BeyGood Partners Up With Adidas and the Bread of Life to Help Texans

Beyoncé’s non-profit Beygood and Adidas are working with Bread Of Life to bring urgent relief to those suffering as a result of the winter storms. If you are in Texas or may state affected by these storms, you can apply for assistance HERE. The Bread of Life Disaster Relief Assistance Fund offers “one-time financial assistance to those who’ve experienced a sudden or emergency-related financial hardship due to an unforeseen or unavoidable event.” It’s not meant to address ongoing financial challenges and is not a loan requiring reimbursement, according to the their website. Bread of Life was founded by Pastor Rudy Rasmus through St. John’s United Methodist Church, Beyonce’s home church. She and her mother, Tina Knowles-Lawson, worked with the non-profit to help Houstonians in need after Hurricane Harvey.

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