BIA releases the defiant new single “I’M THAT BITCH” produced by hip-hop icon Timbaland, out today via Epic Records.
In-your-face and infectious, the high-energy anthem will surely be on the setlist of BIA’s show at Drais Nightclub in Las Vegas, NV, tonight. The track is accompanied by an eye-popping video directed by Mike Ho. It’s the first music video ever shown in IMAX as a format.
“As soon as you see me, I’m up and gone. I’m really living this sh*t in my songs,” BIAraps over Timbaland’s ferocious beats, warped effects, and nimble melodies. With its take-no-prisoners attitude and swagger-filled wordplay, “I’M THAT BITCH” certainly lives up to its title. The video perfectly captures that fierce energy.
The visual finds BIA sporting head-to-toe silver as she gets down with her mask-wearing backup dancers on a futuristic set. It’s not only a tribute to one of the genre’s trailblazers but also a reminder that BIA has studied the greats and is well on track to becoming one in her own right.
The crowd-pleaser arrives weeks after BIA dropped her addictive ode to yesteryear, “SIXTEEN.”
Before that, she released “Solitude,” a collaboration with Snakehips and Lucky Daye, and “LONDON” featuring J. Cole. Those tracks will be highlighted when BIA hits the stage at Drais nightclub in Las Vegas tonight and tomorrow, with another couple of shows scheduled for April 14 and 15. Get tickets here.
Since day one, BIA has commanded respect with her effortless flow and ear for hooks. First discovered by Fam-Lay, she was shepherded to greatness by industry heavyweights like Pharrell. Since then has delivered one addictive track after another, including her double platinum single “Whole Lotta Money,” which got a remix featuring Nicki Minaj. Now, with “I’M THAT BITCH,” BIA levels up again, taking her spot at the forefront of modern hip-hop.