BLACKPINK’s Lisa Unveils LLOUD: A New Chapter in Music with Her Own Label

Lisa of Blackpink has taken a bold step forward by launching her own artist management company, LLOUD. The announcement, made on Thursday, February 8th, via a dramatic Instagram photo portraying Lisa in a tuxedo, introduced LLOUD as a platform aimed at altering the landscape of music and entertainment.

Her plans for LLOUD are ambitious, with the agency dedicated to creating experiences that “transcend genres and connect generations.” The company’s official website highlights its commitment to constant innovation and authenticity, claiming, “We’re not just pushing boundaries; we’re redefining them, crafting chart-topping and genre-defying music.”

Lisa’s global significance in both music and fashion was recognized, and LLOUD announced her as a Blackpink member with “unparalleled achievements.” Her several Guinness World Records, including being the first female solo singer in K-pop to win ‘Best K-pop Singer’ at prominent awards such as the MTV Music Video Awards and the Europe Music Awards, demonstrate her impact.

Lisa’s solo career, which includes the record feat of surpassing one billion Spotify streams, is lauded as a monument to her effect in the ever-changing world of worldwide entertainment. LLOUD’s message illustrates her unwavering determination to push limits.

While Lisa’s solo activities under LLOUD are unknown, her statement follows recent clues on social media regarding an imminent endeavor. Lisa’s decision to start her agency matches that of fellow Blackpink member Jennie, who founded Odd Atelier in December 2023.

YG Entertainment confirmed in December 2023 that Blackpink members Jisoo, Jennie, Rosé, and Lisa’s contracts would be renewed. However, the four will embark on individual solo endeavors, ushering in a new era for the outstanding performers.

Lisa, born Pranpriya Manobal, rose to prominence in the entertainment industry as Blackpink’s main dancer and lead rapper after making her debut in August 2016. Her solo debut in September 2021 with the single album “Lalisa,” with the title track and the critically acclaimed “Money,” cemented her place in the business.