Adidas has officially announced that Brazilian-American actress, producer, and entrepreneur Camila Mendes is joining its running family. The partnership aims to promote running as an inclusive and enjoyable activity, shifting the focus away from competition and emphasizing community, self-care, and personal growth.
A New Face in the Adidas Running Family
Camila Mendes, widely recognized for her role in Riverdale, will play a key role in several Adidas campaigns throughout the year. Her debut will be in the launch of the Supernova Rise 2, the brand’s latest comfort-focused running shoe. Adidas hopes that Mendes’ candid and relatable approach to fitness will inspire others to embrace their own unique running journeys.
Patrick Nava, Vice President of Product for Running & Credibility Sports at Adidas Running, expressed enthusiasm about the collaboration, stating:
“At Adidas, we understand that every runner has a unique and personal relationship with the sport, and that’s what makes running so special. As someone who embodies the belief that running is for everyone, we are delighted to partner with Camila. We hope that having someone like her as a relatable role model, openly sharing her own complicated relationship with running, will inspire runners to keep lacing up and enjoying whatever running means to them.”
Mendes’ Perspective on Running and the New Partnership
Mendes has always been active but admits that she did not always see herself as a runner. Her perspective changed when she began incorporating running into her workout routine while preparing for an acting role. In a statement about her partnership with Adidas, Mendes shared her personal journey and how she hopes to connect with others who have a similar experience.
“Although I’ve always been physically active, running became a key part of my workout routine while training for my latest role. But I’ll openly admit that running isn’t always easy, and I haven’t always seen myself as a runner. But I know I’m not alone in that feeling. It’s okay to have a complicated relationship with running—many people do. By embracing both the challenges and the progress, I hope to encourage others to feel more confident in their own journey and enjoy whatever running means to them. I’m honored to join the Adidas running family. They truly took the time to understand my relationship with running, and together we’ve created a campaign that’s filled with humor, honesty, and authenticity. I can’t wait to see it come to life.“
Introducing the Supernova Rise 2: A New Standard for Comfort
As part of her role with Adidas, Mendes will help launch the Supernova Rise 2, a running shoe designed to enhance comfort and performance. This latest addition to the Adidas Supernova series is tailored for everyday runners looking for a blend of support and softness.
The Supernova Rise 2 features:
- Enhanced cushioning for a responsive and smooth ride
- Breathable mesh upper for improved ventilation
- Strategic midsole design to optimize comfort and stability
The shoes will be available for purchase starting March 7 and will come in a range of vibrant colorways.
A Broader Mission: Making Running More Inclusive
The collaboration of Adidas and Mendes fits within the company’s overall goal to reimagine running as a practice accessible to all. Instead of prioritizing speed or stamina, Adidas is prioritizing running as self-care, community, and personal pleasure, by tapping into a public figure such as Mendes who discusses the highs and lows of her fitness journey openly, that the company aims to make running easier and more relatable.
With Mendes along for the ride, Adidas is doubling down on its goal to empower people to run in any way that’s most natural. For stress reduction, fitness, or social bonding, the brand wants to find joy in all the ways that running can be a positive, rewarding experience.
As Mendes kicks off this path with Adidas, everyone everywhere can expect to see her pop up in upcoming campaigns celebrating movement, determination, and the power of being one’s own pace.
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