Cardi B helped fuel a 125% growth at Playboy. The company reported a large increase in revenue of $64.9M in its first quarter after a growth in direct-to-consumer revenue from merchandise chosen by their creative director, CardiB!
The New York artist provided artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more.
Playboy and Cardi B’s co-branded merchandise collections will continue to expand Playboy and PLBY Group’s rapidly growing direct-to-consumer fashion and sexual wellness businesses around the world.
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