Dua Lipa Joins Forces with PUMA to Ignite a Fashion Revolution in Palermo Campaign

In a picturesque Italian villa, Dua Lipa and PUMA recently came together to create a captivating chapter in their Palermo campaign.

The campaign, which highlights the Palermo sneaker, showcased the iconic shoe against a backdrop of stunning fresco artworks and fresh produce.

Photographed by the talented Francesco Nazardo, the images from the campaign capture both playful and candid moments. Showcasing the Palermo sneaker in a variety of new and vibrant colorways, the campaign presents the shoe as a white tablecloth aperitivo.

Dua Lipa herself dons the low-top Palermo, featuring a signature tag on the upper, a T-toe construction, and the classic gum outsole. Her styling choices, including oversized sportswear, jeans, and team-colored tricots, exude a modern terrace aesthetic.

Expressing her excitement about the campaign, Dua Lipa says, “Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo.

The new colorways are so versatile and striking and can be styled in so many ways. I know my fans will serve us a multitude of looks, and I look forward to seeing how everyone incorporates them into their own personal style.”

Originally part of a series of PUMA sneakers that paid homage to various European capitals such as London and Oslo, the Palermo has now taken center stage. With its latest iteration, the Palermo continues to captivate sneaker enthusiasts with its trendy design and comfort.

Dua Lipa x Puma

Dua Lipa x Puma

Dua Lipa x Puma

Fashion enthusiasts can get their hands on the PUMA Palermo in the new colorways, available now on PUMA.com, at PUMA flagship stores, and at selected retailers. And there’s even more to look forward to in 2024, as PUMA promises exciting releases and surprises.

Whether you’re a fan of Dua Lipa, a sneaker aficionado, or simply looking for a versatile and stylish addition to your wardrobe, the Palermo campaign offers inspiration and a glimpse into the world of fashion and art coming together.