Rihanna’s iconic Creeper is back, and it’s making a statement like never before. The Creeper Phatty, imagined, designed, and named by Rihanna herself, takes the classic Creeper to new heights with an oversized design, stacked gum sole, and bold pops of color. This new twist on the FENTY x PUMA Creeper is available in three colors for all ages and genders, making it a full family affair.
The Creeper Phatty: Extra Everything:
The Creeper Phatty stands for extra confidence, extra style, and extra everything. Rihanna’s vision was to bring back the Creeper but in a bold and culturally relevant way. The original Creeper, a platformed version of PUMA’s iconic Suede sneaker, launched back in September 2015. It was named Shoe of the Year by Footwear News in 2016 and not only transformed sneaker culture but also sparked PUMA’s brand impact and relevance over the past decade.
Design and Colorways:
The Creeper Phatty is wrapped in suede, featuring a padded and debossed formstrip, a debossed Fenty logo on the tongue, laces with gold aglets, and a stacked gum sole. This drop offers three distinct colorways – the iconic black and white, an extra-bright blue and green, and a unique combination of lavender and cherry red.
Rihanna’s Take on the Creeper Phatty:
“We took our OG Creeper and made it bigger and badder,” said Rihanna. “When designing the Creeper Phatty, we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.”
The FENTY x PUMA Campaign:
As Creative Director, Rihanna’s second FENTY x PUMA campaign, shot by Philippa Price, explores the juxtaposition between a creep and a phatty attitude, highlighting the oversized and bright elements of the shoe.
Maria Valdes, Chief Product Officer at PUMA, shared her excitement about the return of the Creeper. “The original Creeper changed the game for us,” she said. “We knew it was time to bring it back. This shoe has universal appeal, and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.”
The FENTY x PUMA Creeper Phatty will be available worldwide on puma.com and global retailers, including Foot Locker, beginning 30 November 2023 at 10 am EST. This bold and stylish sneaker is set to make waves in the fashion world, embodying Rihanna’s vision of extra confidence, style, and everything in between.