Australian rapper Iggy Azalea has emerged as the reigning queen of OnlyFans, a platform traditionally associated with adult content. According to a recent report by adult company LELO, Azalea has amassed a staggering $48 million in less than a year on the platform, per Hip Hop DX.
Azalea made headlines in January when she announced her decision to join OnlyFans, despite previously vowing never to do so. During an appearance on Emily Ratajkowski’s podcast, “High Low,” Azalea expressed her frustration with the exploitation of her body and ideas, stating, “I’ve made a lot of people so much money off my body, and I got the smallest cut off my own f***ing body. And my own work, and my own ideas.” This candid admission shed light on the unequal distribution of profits in the entertainment industry, prompting Azalea to embrace OnlyFans as a way to reclaim control over her own story.
While many people think of OnlyFans as a platform primarily for adult content creators, Azalea saw beyond the surface-level chatter. She saw the opportunity for creativity and collaboration and saw it as the ideal platform for her largest project to date.
Azalea explained this in an interview with Variety, “Admittedly, I never knew OnlyFans was a place where I could be creative, so I didn’t expect to be collaborating with them on my biggest project to date! Once I looked beyond the surface-level chatter about what it means to have an OnlyFans, I realized it was the perfect platform to launch a multimedia concept on.”
Azalea’s decision to join OnlyFans has paid off in more ways than one. According to the LELO report, her earnings of $48 million have surpassed those of fellow rapper Cardi B, who earned $45 million on the platform. This achievement not only cements Azalea’s position as a financial powerhouse, but it also highlights the enormous potential for artists to monetize their work through unconventional means.
Azalea’s success on OnlyFans has paved the way for other artists to consider this platform as a viable revenue stream. LELO’s report also revealed the earnings of other notable artists, including Tyga ($20 million), Amber Rose ($26 million), Chris Brown ($15 million), and DJ Khaled and Fat Joe ($4 million). These figures demonstrate OnlyFans’ growing popularity among artists seeking greater control over their careers and financial independence.
OnlyFans’ phenomenal success with Iggy Azalea has demolished preconceived notions about the platform and its potential for artists. Azalea has secured her financial future by amassing nearly $50 million in less than a year and paved the way for other artists to embrace unconventional revenue-generation methods. As the music industry evolves, artists like Azalea are rewriting the rules and demonstrating that creative expression and financial success can coexist.