From Doritos to Digital Domination: How Asia Tatum’s Geneva Mae Agency Is Saving Small Businesses from Obscurity

In an industry that churns through trends like clockwork and leaves smaller players scrambling to keep pace, Asia Tatum is playing an entirely different game. One she’s designed from scratch. Meet the powerhouse behind Geneva Mae Agency, a creative disruptor built for the overlooked, the underfunded, and the determinedly ambitious.

After managing billion-dollar brands like Doritos and Lay’s, Asia Tatum walked away from the big boardrooms and endless red tape to build something leaner, more personal, and far more radical. A boutique agency that offers strategic social media services for small and midsize businesses priced out of traditional PR and ad firms.

A Name Rooted in Legacy. A Mission Built for Now.

“Geneva Mae wasn’t just a name I plucked from a mood board,” Tatum tells us. “It’s generational. Geneva runs through my maternal lineage. My great-grandmother and my mother both share it. Mae is their shared middle name. While my middle name is Alexis, people have called me Asia Mae most of my life because I look so much like my mom.”

This blend of personal heritage and strategic vision defines the agency’s ethos. Heart-forward, future-facing, and unapologetically committed to lifting up brands that the digital landscape has historically sidelined.

“I started this agency because I saw a gap,” Tatum explains. “Local and midsize businesses were getting left behind. Geneva Mae is the bridge.”

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The Big Brand Advantage in a Boutique Package

Tatum’s corporate credentials are not fluff. She cut her teeth managing creative for global juggernauts. Projects with Super Bowl-level stakes and multimillion-dollar scrutiny. But it’s precisely that experience that gives her a distinctive edge in the boutique agency world.

“Corporate life taught me how to push boundaries strategically,” she says. “Now, when I work with smaller brands, I can take creative risks that stand out without crossing the line.”

Tatum’s process with new clients is surgical.

1. Is there buy-in from leadership? Without commitment, social growth is a dead-end.
2. What’s the current social media health? She thrives on accounts with little to no presence. Prime real estate for bold creative builds.
3. Is it a good fit? For Tatum, the relationship matters just as much as the metrics. “I don’t want to just grow your account. I want to enjoy working with you while we do it.”

The Algorithm Doesn’t Care About Your Budget. But Asia Does.

In a climate where platforms change their rules weekly, Tatum is always plugged in.

“Doomscrolling is research,” she laughs. “I’m on the apps constantly. You start to spot patterns. What the algorithm loves, what it’s suppressing, and what your clients need to pivot toward.”

Right now, that means short-form video. TikToks. Reels. Snackable content that sells.

“Too many small businesses ignore this. They’re still posting static flyers like it’s 2016. The algorithm isn’t going to save you. It’s going to ignore you if you don’t show up in the formats it rewards.”

That’s where Geneva Mae comes in. Not just creating content, but positioning it to hit. Every time.

Creativity, Process, and the Power of Saying No

While Geneva Mae is known for its creative chops, its backbone is structure. Tatum credits her time in corporate for teaching her how to manage workflows like a pro.

“You learn quickly on Super Bowl campaigns. Bandwidth matters. Boundaries matter,” she says. “That’s a huge part of my leadership now. My team knows we don’t wing it. We plan, we process, and then we play.”

The discipline of her process lets her clients dream bigger, with the safety net of clear timelines, deliverables, and expectations.

The Anti-Agency Agency for the Now Economy

Geneva Mae is more than just a social media shop. It’s a movement. It’s the agency for businesses that have been told they’re too small, too local, too broke to compete. And Tatum? She’s making sure they don’t just show up. They dominate.

“In 2025, if you’re not active on social, you’re invisible. I see brands with three employees and a $500 ad budget going viral and selling out in a weekend,” she says. “If you’re not building your digital presence, you’re not just behind. You’re irrelevant.”

Still, she’s no fan of trend-chasing for trend’s sake.

“Staying current doesn’t mean being a slave to every passing moment. The goal is to balance trend responsiveness with brand consistency. We build strategies that evolve but don’t evaporate.”

The Future Is Nimble. And So Is Geneva Mae.

Asia Tatum isn’t trying to recreate Madison Avenue in miniature. She’s rewriting the rules entirely, one agile, wildly creative campaign at a time. Geneva Mae isn’t just a service provider. It’s a partner in visibility, designed for the brands that are finally ready to stop being ignored.

“Start today or risk being left behind tomorrow,” Tatum says, plainly. And coming from a woman who’s scaled billion-dollar mountains and now champions the underdog? That’s not a threat. It’s a promise.