Kendrick Lamar has officially set a new record for the most-watched Super Bowl Halftime Show in history.
According to an announcement from Roc Nation this morning, Lamar’s Apple Music Super Bowl LIX Halftime Show drew an astounding 133.5 million viewers. This milestone surpasses previous record-holding performances, solidifying the Compton rapper’s place in both music and sports history.
The Super Bowl LIX Halftime Show, held at the Caesars Superdome in New Orleans on February 9, 2025, was one of the most anticipated performances of the year.
Fans and critics alike were eager to see how Lamar, a Pulitzer Prize-winning artist known for his thought-provoking lyrics and visually stunning performances, would take on one of the biggest stages in entertainment.
A Powerful Performance with Star-Studded Guests
Lamar’s halftime show was a masterclass in artistry and storytelling. The 17-minute performance featured a visually dynamic stage design and a carefully curated setlist that included some of his most iconic songs. He opened with “DNA.,” followed by crowd favorites like “HUMBLE.,” “Alright,” and “Money Trees.” The energy in the stadium was electrifying, as Lamar delivered each song with his signature intensity and poetic lyricism.
Adding to the spectacle, the performance included several high-profile guest appearances. SZA, Serena Williams, and DJ Mustard joined Lamar on stage, each adding their own flair to the show. Samuel L. Jackson made a special appearance as well, introducing the performance in a dramatic monologue that set the tone for the politically charged and socially conscious themes that Lamar is known for.
Symbolism and Social Commentary on the Super Bowl Stage
Lamar’s halftime show was more than just a collection of hits—it was a statement. Known for his deep and introspective approach to music, he used the performance to touch on themes of identity, race, and the American experience.
One of the most striking visual elements of the show was the stage, which some compared to the eerie aesthetics of the Netflix series Squid Game. At the start of the show, Samuel L. Jackson, dressed as Uncle Sam, greeted viewers with the words, “Welcome to the Great American Game.” This set the stage for a performance that would explore the complexities of power, freedom, and cultural influence.
During his performance of “HUMBLE.,” dancers in red, white, and blue formed a fragmented American flag, symbolizing divisions in the country. Meanwhile, Serena Williams and SZA’s presence served as a powerful tribute to the influence of Black women in sports, music, and culture.
The Controversial Performance of “Not Like Us”
One of the most talked-about moments of the night was Lamar’s decision to perform his hit diss track, “Not Like Us.” The song, originally aimed at fellow rapper Drake, has been at the center of ongoing tensions within the hip-hop industry. While fans had speculated whether Lamar would include the song in his setlist, few expected him to make such a bold statement on the Super Bowl stage.
Interestingly, Lamar made a significant lyrical change to the track, omitting a line that accused Drake of inappropriate behavior. However, he retained the song’s sharp critique, keeping the competitive spirit alive while ensuring the performance remained appropriate for the massive Super Bowl audience.
The decision to perform “Not Like Us” sparked widespread discussion, with some fans applauding Lamar for his fearless artistry, while others debated whether it was the right platform for a diss track. Regardless of the differing opinions, the moment only added to the historic nature of the performance.
A Record-Breaking Night for the Super Bowl and Lamar
Lamar’s halftime show played a major role in the Super Bowl’s overall record-breaking viewership. The game itself, which saw the Philadelphia Eagles defeat the Kansas City Chiefs 40-22, averaged 126 million viewers across FOX platforms, making it the most-watched Super Bowl in history.
Surpassing previous record-holder Rihanna’s 2023 performance and Dr. Dre’s star-studded 2022 show, Lamar’s 133.5 million viewers set a new benchmark for halftime performances. His ability to blend musical excellence with powerful storytelling resonated with millions, proving that his impact extends far beyond hip-hop.
Audience Reactions and Cultural Impact
Reactions to the halftime show were largely positive, with many praising Lamar’s innovative approach and thought-provoking message. Fans celebrated his ability to turn the Super Bowl halftime stage into a platform for artistic expression, while others appreciated the nostalgic value of his biggest hits.
However, not everyone was on board. Some critics felt the show was too politically charged, while others believed it lacked the grandeur of past halftime performances. A few viewers on social media even labeled it “the worst halftime show ever,” though these opinions were far outweighed by praise from fans and industry experts alike.
A Defining Moment in Kendrick Lamar’s Career
Kendrick Lamar’s Apple Music Super Bowl LIX Halftime Show will go down as one of the most significant performances in Super Bowl history. Not only did it break records, but it also reinforced Lamar’s reputation as an artist unafraid to challenge expectations and use his platform to spark meaningful conversations.
With this performance, Lamar has solidified his legacy as not just one of the greatest rappers of his generation, but also as a cultural icon whose impact transcends music. Whether through his poetic storytelling, stunning visuals, or willingness to take creative risks, Lamar has once again proven why he is a once-in-a-generation talent.
For fans who missed the historic performance, Apple Music has made the full show available for streaming, ensuring that this moment in music and sports history can be revisited for years to come.
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