SoundCloud will invest in the career of KenTheMan along with eight other emerging artists across various genres in the latest iteration of its First on SoundCloud 2022 discovery and acceleration program.
Under the multi-phase program, SoundCloud will co-produce original creative projects that mark career “first” milestones for the rising stars, including a first live show performance, music video or partner collaboration. It will also present original docuseries diving into the artists’ individual stories; release exclusive content including artist interviews and behind-the-scenes looks at their “First on SoundCloud” photoshoots; and host a special celebratory event to bring the artists and music listeners together. Watch the illuminating featurette starring KenTheMan and the 2022 class here:
Since launching First on SoundCloud in 2018, the program (which evolved into a year-long artist program in 2021) has helped propel the careers of several artists who got their start on the platform, including Kehlani, Baby Rose, DJ Cuppy, Che Lingo and Lil Tecca.
KenTheMan is poised for a massive ascent after a successful run in 2021. She inked a label partnership with Asylum Records and released her empowering mixtape What’s My Name featuring production by platinum hitmakers Bankroll Got It, Diego Ave, Bigg Cuz and more. The standout track “Rose Gold Stripper Pole” earned a flashy remix courtesy of rap superstar 2 Chainz who co-signed Ken live on stage during his “Legendz of the Streetz” tour. She capped off the year with an electrifying set at Rolling Loud California. In early 2022, Ken unveiled her two-track bundle Hard On A 304 which draws inspiration from her breakout EP 4 Da 304’s. Ken will release her highly anticipated debut album later this year.
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