On Friday, in the live main event on December 19, at the Kaseya Center in Miami, Anthony Joshua (29-4, 26 KOs) won by sixth-round knockout against Jake Paul (12-2, 7 KOs).
A global average-minute audience of 33 million Live+1 viewers was recorded for the principal show from start to finish, according to both VideoAmp and Netflix.
The card was especially notable for the number of women fight viewers, with the co-main event bout between Alycia Baumgardner and Leila Beaudoin attracting an estimated AMA of 15 million Live +1 viewers.
It topped the Netflix Top 10 charts in 91 countries and reached No. 1 in 45 countries, including the US, UK, Canada, Germany, Australia, Mexico, and Argentina.
It set a new record for the highest-grossing boxing gate at the Kaseya Center.
The impression count for the Jake Paul vs. Joshua showdown on Netflix’s global social media platforms stood at 1.25 billion. The fight was a leading topic on X and topped the list in the US, UK, and Brazil.
A slow-motion video of Joshua’s knockout punch on Paul has been the highest-performing video from a live Netflix event, registering over 214 million impressions across Netflix’s social platforms.
According to EverPass, there were approximately 600,000 views of the fight at establishments nationwide, indicating the event’s reach.
The match attracted a high profile turnout of guests who watched the event from ringside, with the list consisting of Kay Adams, Buju Banton, Michael Irvin, Swae Lee, Bert Kreischer, Paulie Malignaggi, Brandon Marshall, Rory McIlroy, Logan Paul, Dave Portnoy, Matt Rife, Trippie Redd, Rick Ross, Rolando Romero, Benny Safdie, Ryan Serhant, Shaggy, Juan Soto, Antonio Tarver, Timbaland, Young Thug, Ty Dolla $ign, Tekashi69,
Netflix’s latest eagerly awaited Live Event is the match featuring Jake Paul versus Anthony Joshua. At the same time, upcoming Live Events include NFL Christmas Day Games, WWE Raw, Skyscraper Live, Opening Night MLB, Home Run Derby, Field of Dreams, and many more.
Netflix is partnering on this, its third Live Event with Most Valuable Promotions (MVP) after Paul vs. Tyson and Taylor vs. Serrano III.
Jake Paul vs. Anthony Joshua was promoted by Most Valuable Promotions (MVP) and EverWonder.
