Netflix Secures Exclusive Worldwide Streaming Rights for Studio Ponoc’s ‘The Imaginary,’ Set to Premiere in 2024

Studio Ponoc, the Tokyo-based animation studio founded by Yoshiaki Nishimura, has formed a groundbreaking partnership with Netflix to bring its captivating hand-drawn and hand-painted animated films to a global audience. Netflix will be the exclusive streaming home for upcoming Studio Ponoc films, signaling a significant shift in the world of feature animation.

The announcement follows Netflix’s successful year in feature animation, with Guillermo del Toro’s “Pinocchio” winning the Oscar for Best Animated Feature and Adam Sandler’s “Leo” becoming the most successful debut for a Netflix animated film.

Yoshiaki Nishimura, Founder of Studio Ponoc and Producer of the upcoming film “The Imaginary,” expressed his enthusiasm, stating, “Studio Ponoc is thrilled to bring our storytelling and innovative hand-drawn, hand-painted animated films to all audiences, and in particular to children and their families to enjoy together, around the world on Netflix. Netflix’s genuine commitment to supporting animation as a vital and valuable storytelling medium, and to growing high-quality and trailblazing animation, makes Netflix a truly excellent partner.”

The name “Studio Ponoc” is derived from the Croatian word “ponoć,” meaning “midnight” or the start of a new day. It reflects Nishimura’s vision for a fresh beginning in globally appealing Japanese animation. The studio’s goal is to make films that inspire and captivate audiences around the world, with a special emphasis on content for children and families.

Studio Ponoc’s debut feature, “Mary and The Witch’s Flower” (2017), directed by Academy Award-nominated Hiromasa “Maro” Yonebayashi, received positive reviews. Their upcoming animated feature, “The Imaginary,” will captivate audiences worldwide later this year after an exclusive theatrical run in Japan.

What does “The Imaginary” on Netflix entail?

“The Imaginary,” directed by renowned animator Yoshiyuki Momose (“Spirited Away”), explores the complexities of humanity and creativity through the eyes of young Amanda and her imaginary companion, Rudger. Their fantastical adventures lead them to a magical world threatened by a malevolent force. The film explores themes of love, loss, and the healing power of imagination, using groundbreaking hand-drawn animation and unique light and shadow techniques.

Netflix’s expanding slate of animated features includes acclaimed titles such as “Nimona,” “Leo,” “Pinocchio,” “The Sea Beast,” “The Mitchells vs. The Machines,” “Klaus,” “Over the Moon,” and “A Shaun the Sheep Movie: Farmageddon.” The collaboration with Studio Ponoc adds yet another layer of diversity and creativity to Netflix’s animated offerings, promising a rich and varied experience for audiences worldwide.