Photo Courtesy of the Instagram/@LoveBScott

Nike earned over 6 billion dollars in market value since announcing it’s deal with former San Francisco 49ers Quarterback Colin Kaepernick, according to CBS News on Friday.

The company shares have increased over 36 percent on the year and the legendary brand has become a top performer on the Dow’s index of 30 blue-chip stocks.

The share prices for the company is still performing at an all time in the latest weeks. At first the stocks dropped over 3 percent when Nike first announced their endorsement deal with Colin Kaepernick.

Colin Kaepernick lead the protest in the NFL for racial inequality and police brutality by sitting on the bench during the national anthem. He started to take a knee during the national anthem because Nate Boyer (U.S Army Veteran) told him it would be more respectful to the troops.

Donald Trump flipped the narrative of the protest in a negative way by saying Colin Kaepernick was disrespecting the troops by kneeling.

Donald Trump Tweet after the Nike announcement:

Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!

— Donald J. Trump (@realDonaldTrump) September 5, 2018

Kaepernick still remains a free agent QB in the NFL. He hasn’t been in the league since 2016 after becoming the face of the protest. His lawyer is teasing a Kaepernick return possibly this season. Rumors are the Raiders and Patriots have interest in the young phenom.

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Quincy Thomas

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