Rihanna and PUMA Introduce the Creeper Phatty Earth Tone Collection

Rihanna and PUMA are back at it again, this time with the highly anticipated FENTY x PUMA Creeper Phatty Earth Tone collection, bringing a touch of luxe and earthy sophistication to sneaker enthusiasts worldwide.

The Creeper Phatty Earth Tone series introduces a blend of nubuck materials and subtle gold accents, elevating the iconic silhouette to new heights. Whether you’re aiming for a monochromatic look, exploring not-so-basic neutrals, or embracing earth’s natural tones, the Creeper Phatty stands out while effortlessly blending in.

This latest iteration of the Creeper pays homage to its predecessor, which debuted back in September 2015 as a platformed version of PUMA’s legendary Suede sneaker. Recognized as the Shoe of the Year by Footwear News in 2016, the Creeper revolutionized sneaker culture and cemented PUMA’s impact and relevance over the past decade. Now, with the Creeper Phatty, Rihanna introduces a design that’s bigger, bolder, and worse than ever, featuring an oversized silhouette and stacked gum sole.

The collection offers three distinct colorways suitable for all ages and genders: Totally Taupe, Green Fog, and Warm White. Transition effortlessly with Totally Taupe, embrace wisdom and intelligence with Green Fog, or add a whimsical touch with Warm White.

As the Creative Director, Rihanna’s FENTY x PUMA campaign, shot by Philippa Price, delves into the concept of “creeping” – attempting to stand out while blending in. The campaign showcases tone-on-tone imagery, exploring the art of camouflage in a dynamic and visually striking manner.

To celebrate the launch of the FENTY x PUMA Creeper Phatty Earth Tone collection, PUMA and Rihanna will host an exclusive European-based event. The taupe colorway of the Creeper will drop immediately following the event on April 17 at midnight EST, exclusively at PUMA.com. Sneaker enthusiasts are encouraged to act fast to secure their pair.

The Green Fog and Warm White colorways will launch on April 25 at 10 AM EST worldwide, available on puma.com, PUMA stores, and select global retailers including Foot Locker, JD Sports, and Zalando. Prices range from €65 for infant sizes to €140 for adult styles, ensuring there’s something for every fan of Rihanna’s iconic collaboration with PUMA.

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