Rihanna’s Savage x Fenty Brand Is Officially Worth $1 Billion

Rihanna can take a bow, pour it up & celebrate however she’d like since her Savage x Fenty lingerie brand is worth $1 billion.

The massive lingerie brand reached the billion dollar status after “hitting another major milestone by raising its $115 million Series B funding round, at a $1 billion valuation,” for its upcoming retail expansion, and its plan to expand into a line of athletic wear.

Savage X Fenty generated an estimated $150 million in revenue in 2020, with 200% year-over-year growth and 3.9 million followers on Instagram. That growth is about to accelerate.

Savage X Fenty’s billion-dollar valuation comes nearly three years after the brand launched in May 2018.

It is expected to become the global lingerie market leader by 2025, according to Forbes.