The singer and businesswoman revealed that her brand’s first official fashion show premiere will be broadcast on Amazon Prime on September 20. The show will also feature performances from Normani, Halsey, Big Sean and many more acts.
#SAVAGEXFENTYSHOW. SEPT 20TH. You have no idea how crazy of a show is coming to @primevideo !! Performances by @djkhaled @halsey @bigsean @Migos @fatjoe @asapferg @myfabolouslife & @TierraWhack… pic.twitter.com/bE63HWMe4n
— Rihanna (@rihanna) September 10, 2019
and special appearances by @Caradelevingne @GiGiHadid @bellahadid @Normani @joansmalls @Lavernecox and SO many more! Strap in and shop the @savagexfenty collection now at @amazonfashion and https://t.co/cRui945Um2 😝
— Rihanna (@rihanna) September 10, 2019
Amazon will begin to start selling Savage X Fenty directly from its website. It’s described as a ‘radical departure from tradition, a one-of-a-kind event blending music, fashion and culture’. The show is a showcase for her upcoming Fall/Winter 2019 collection.
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