Kendrick Lamar delivered an unforgettable performance at the Super Bowl LIX Halftime Show in New Orleans on February 9, 2025. Beyond his electrifying setlist and commanding stage presence, one aspect that sparked major discussion was his fashion choice—specifically, his bold embrace of bootcut jeans and a custom Martine Rose varsity jacket.
Lamar is known for being intentional with every detail of his artistry, and his halftime show look was no exception. His outfit, accessories, and even special guest appearances all carried deeper meaning, referencing both hip-hop culture and his own discography.
A Throwback to Early 2000s Style: The Return of Bootcut Jeans
While most rappers opt for baggy or skinny jeans, Lamar surprised fans by wearing medium-wash bootcut jeans, a nod to the Y2K fashion era. Bootcut jeans were a staple in the early 2000s, often worn by hip-hop and R&B artists during a time when music videos dominated pop culture.
His look immediately sparked online conversations, with many fans celebrating his bold fashion choice and even calling for a revival of the bootcut jean trend. Some social media users declared, “Kendrick just made bootcut jeans cool again,” while others praised him for staying true to his personal style instead of following mainstream trends.
A Statement on Individuality in Hip-Hop
Lamar’s decision to wear bootcut jeans could also be seen as a subtle message about individuality in the rap industry. In an era where artists often follow specific aesthetics dictated by trends, Lamar has always gone against the grain, focusing on authenticity rather than industry expectations.
His halftime show look was a reminder that style and confidence go hand in hand, reinforcing his place as a true artist who doesn’t conform to what’s expected.
The ‘Gloria’ Varsity Jacket: A Tribute to His Own Craft
One of the most striking pieces of Lamar’s outfit was his custom black leather Martine Rose varsity jacket, which featured the word “Gloria” on the front. Fans quickly connected this to the closing track of his 2024 album, GNX, where “Gloria” symbolizes the glory of his rap career and artistic mastery.
By prominently displaying the word on his jacket, Lamar was making a bold statement: his artistry speaks for itself.
The Meaning Behind His “A” Pendant Necklace
Another small but significant detail in Lamar’s look was his silver chain with a lowercase “a” pendant. This was a direct reference to his lyrics in Not Like Us, where he raps:
“Tryna strike a chord and it’s probably A-minorrrrrr.”
The pendant served as both a lyrical Easter egg and a clever nod to his ability to craft intricate wordplay, reinforcing his reputation as one of the most thoughtful lyricists in hip-hop.
Serena Williams Joins Lamar Onstage: A Legendary Moment
As if the halftime show wasn’t already historic, tennis icon Serena Williams made a surprise appearance during Lamar’s performance of Not Like Us. Fans erupted with excitement as Williams took center stage and performed her legendary Crip Walk dance move—a moment that instantly went viral.
Williams, a cultural icon in her own right, has long been associated with hip-hop, and her presence on stage added even more depth to the performance. The Crip Walk has deep roots in West Coast culture, and seeing a global sports legend embrace it in a Super Bowl performance was a powerful representation of Black excellence and cultural unity.
A Halftime Show That Went Beyond Entertainment
Lamar’s Super Bowl halftime show was more than just a performance—it was a carefully crafted artistic statement. From his throwback bootcut jeans to his symbolic “Gloria” jacket and his nods to hip-hop history, every detail was intentional.
With Serena Williams joining him on stage, viral-worthy dance moves, and a performance that energized fans worldwide, Lamar once again proved why he is one of the most respected artists of his generation.
His halftime show wasn’t just about celebrating his own success—it was about honoring hip-hop culture, individuality, and the legacy of Black artistry.
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