An American content creator, who had been publicly praising South African men for almost two years now, says that she feels betrayed and furious after reports about a rising number of murders of women in Kempton Park appeared in the media.
Ariel Lyndsey explained in the TikTok video that she first heard about the situation through Instagram posts her friends shared as she was returning to Los Angeles.
“South African men, I need this video to reach you,” she says. “So if you are a man in South Africa, this is for you. This is not for my South African sisters, because what I’m not gonna do is make a video telling more women to be safe and precautious.”
Lyndsey explains that she was in the United States when the reports started. I’m overseas right now. I’m still in America. I don’t see what’s going on in South Africa on my TikTok, but on Instagram, I’m seeing things being reposted by friends of mine that I follow. That there are 5 bodies that have been found of women. Dead bodies in Kempton Park. What the f*** is this?”
She says the number increases with each step she takes on the way. “So I go down a rabbit hole, and then I had to catch an early flight this morning back to L.A., and I find out I get off the flight in between my connecting flight; it says it’s now up to 6, 7. By the time I got my connecting flight and made it to L.A. and I got off that flight, I pulled up my phone, and there’s another post at 8.”
Lyndsey says that the post is addressed to men rather than women. “The reason why this post is for men is because I need to speak to you. This is not normal.”
She admits the reports don’t align with her experience traveling in the country, which she has been sharing in her videos since September 2024.
“Do you know that my first viral video in South Africa was literally almost two years ago, to this date, to September 2024, I made a video praising South African men, literally, because my experience with them was so positive compared to what I had experienced in America and what I’ve been experiencing,” she said. “I was like, it feels like a relief, like they’re just polite, they’re like gentlemen.”
Lyndsey reflects upon her trips, which have been diverse and generally safe. “And then my experiences while traveling. Everywhere I traveled, and if you know me, you know where I’ve been, been around very deep throughout South Africa and many different places, and I never once had a bad. I think I maybe had one, like, f***ing irritating experience with a man.”
So how will it affect the image of the country she has been promoting? “How is it fair? What are you doing? What is going on? This is not a women’s problem. I don’t need to speak to the women. I am so furious in that if this actually feels like a betrayal.”
Lyndsey acknowledges that she knew about the statistics concerning violence towards women in South Africa, but her own experience formed her opinion. “And it’s not that I’m naive or stupid that I didn’t hear; of course I’ve heard. I’ve heard the stats, I’ve heard the things. But if you saw South Africa through my eyes, you would understand. While I was like, no, like, I believe in the absolute beauty and good of this country, because I have witnessed it myself. And if that’s because I’m a f***ing foreigner, what the f***.”
She insists this isn’t supposed to be normal. There is nothing normal about a statistic that says South Africa is famous for mistreating women.
Speaking directly to the men who follow her on social media, she says: “Hello, if you are a South African man and you have the pride that I know you do, because I read all of your comments. I read all of your comments. Like, I read the DMs, I read the comments. I’ve been in the spaces. I’ve met so many of you in government, into townships, to f***ing camps.”
She admits she doesn’t know how to answer those who ask whether they should travel there. And now what should she say? If someone sees her post about South Africa and asks if it is a beautiful country and safe to go there, who should they call? SAPS? Hello?
Lyndsey contrasts the reports with the reasons she has traveled to South Africa all these years. “I came from America literally, like, dealing with the utmost, like, the Epstein class and sex trafficking and trying to f***ing put away my abusers and the men that have drugged and raped all these women. And then I feel healed because South Africa just treats, just showed me a brand new world. And then what, that’s not real. It’s not normal.”
She says that she will continue addressing the issue from Los Angeles. “I’m gonna keep screaming this from the rooftops into the void, because I’m doing it. I’m screaming it over here. When I say over here, I mean in L.A. I mean in America like this, this s*** that has been normalized for so f***ing long, this violence against women is not f***ing normal! It’s not f***ing normal! I don’t care if I look f***ing crazy. I will scream into the void. I will scream into my phone so that it transmits deep into your f***ing soul.”
Lyndsey insists the duration of the problem doesn’t justify it. “This s*** is not f***ing normal! It’s not okay! I don’t care how long GBV has been a thing or femicide has been a thing, it f***ing needs to end! And you, as a man, have a responsibility, literally, to do something about it. Like, we’ve been screaming, we are tired, we are tired, we’re tired.”
She calls on those men she considers decent. “So if you are a good man, which I know a lot of you are, I have met you, I have seen it with my own two eyes, I’ve experienced it. So if that’s f***ing you, you need to f***ing do something.”
Lyndsey also criticizes the use of a certain song, connected to the anti-GBV campaigns. “And this song, that is the GBV song that always gets played. Beautiful song, but also, no. No, more like no. Why? There should not be a f***ing theme song for women getting f***ing murdered? Hello?”
She recalls the memory of her South African grandmother, who died two years ago. “My grandmother passed away. My South African grandmother passed away two years ago. Literally, as soon as it’s midnight, it’ll be the two-year mark, three-year mark; she would be pissed. And like, so if not for. I don’t know who, for her and for my sisters.”
Lyndsey acknowledges the risks of publishing the video. “I don’t know who is in the government that is being paid. I don’t. And I know the risk of me posting this. Somebody could just f***ing not let me back in the country, which would break my f***ing heart. Because you guys know how much I love South Africa.”
She finishes by calling on men to act. “You guys have the ability to change your f***ing mind. And you know, when you have the ability to do something right, you know, when you see something f***ing weird that’s wrong, you can say something, you can do something about it. There are enough good people and good men. I’m literally only talking to the men because it’s not like. Cause we’ve been dealing with this; I don’t wanna, like, no more.”
“You guys should be at the forefront of this f***ing movement, to this revolution,” she said. “You all came from a woman. What are you doing? You are here because of a f***ing woman. What are you doing? That goes for all of you men everywhere.”
@ariellyndsey idc if I look crazy I will repeat and scream this into the void until there is change. FEMICIDE IS NOT NORMAL. GBV IS NOT NORMAL. MEN YOU SHOULD BE AT THE FOREFRONT OF THIS MOVEMENT, WHY HAVENT YOU DONE THIS I DONT UNDERSTAND
♬ original sound – ariellyndsey

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