A Nike spokesperson said that the company has severed ties with the New England Patriots receiver, who currently faces sexual assault allegations by a former trainer.
The Nike Tech Trainer “Antonio Brown” was released in February. A search for the shoe on the company’s website on Thursday returned a message that the product is no longer available.
BREAKING: Antonio Brown addresses the media for first time since a rape allegation surfaced. He did not respond to a question about that allegation, saying he's "here to just focus on ball." #WBZ pic.twitter.com/ftLYVdC4qJ
— Liam Martin (@LiamWBZ) September 19, 2019
Last year, Antonio Brown boasted he had a “huge Nike deal.” In February, the company came out with an Antonio Brown trainer. Today, a Nike spokesman says “Antonio Brown is not a Nike athlete.”
Endorsement deals with major brands contain “morals clauses.” They make it very easy for a company to drop an athlete who attracts controversy that damages their brand or the company’s brand. Athlete doesn’t have to be “guilty.” It’s all about the controversy.