Bella Hadid and Francesca Aiello, longtime friends and business collaborators, set the internet ablaze during the highly anticipated launch event for their Frankies Bikinis collection in Los Angeles. The glamorous event, held on February 20, 2025, attracted some of the biggest names in fashion and entertainment, celebrating a collection that blends Hadid’s signature Western aesthetic with Aiello’s iconic swimwear brand.
However, while the stunning swimwear line was the main attraction, it was an unexpected, playful moment between Hadid and Aiello that stole the show—sending social media into a meltdown.
The Viral Moment: Bella Hadid’s Playful Gesture
As photographers captured the duo posing together, Hadid was seen affectionately touching Aiello’s backside. The spontaneous and cheeky gesture quickly made its way across social media, with fans reacting in delight and envy.
BELLA HADID OMG?? pic.twitter.com/Ugb1pQMg7z
— ً (@addictionhadid) February 22, 2025
Twitter users wasted no time sharing their thoughts, with comments ranging from admiration to playful jealousy.
- “Oh, I wish I was in that woman’s place.”
- “She doesn’t miss an opportunity.”
- “The blonde literally living my dream.”
- “Need her to grab me like this.”
- “I can’t stand that this diva is always in a gay panic with one of her friends.”
- “Imagine that Bella Hadid touches your ass, ufff a dream.”
- “God, someone please tell mother to behave like a good cunt for a moment.”
The buzz around the moment only amplified the excitement surrounding the event, making it one of the most talked-about fashion launches of the year.
The Collection: A Blend of Western and Beachside Elegance
The Bella Hadid x Frankies Bikinis collection is a carefully curated line of swimwear and loungewear that embraces both femininity and edginess. Inspired by Hadid’s love for Western fashion and her recent move to Fort Worth, Texas, the collection features 108 pieces ranging from gingham tankinis to studded suede bikinis.
Hadid expressed her deep connection to the collaboration, stating:
“This collaboration means so much to me… to do it alongside one of my oldest friends makes it all the more special.”
The collection is set to be released in three drops, with the first arriving on March 4, followed by additional capsules in April and June.
Celebrity Guests and a Night to Remember
The exclusive event was attended by several A-list stars, including Hailey Bieber and Stassie Karanikolaou, who joined Hadid and Aiello in celebrating the new collection. The atmosphere was electric, with music, cocktails, and endless laughter filling the night.
One of the most talked-about moments of the evening, aside from the viral butt-grab, was a playful three-way kiss between Hadid, Bieber, and Karanikolaou. The moment, captured on Karanikolaou’s Instagram story, further fueled the event’s status as the ultimate girls’ night out.
Social Media Frenzy and Fan Reactions
Hadid’s bold and carefree personality has always made her a fan favorite, but this latest moment with Aiello took things to another level. Social media platforms like Twitter and TikTok exploded with reactions, with thousands of users sharing their thoughts, edits, and memes about the interaction.
Fans have long admired Hadid for her unapologetic approach to friendship and fun, and this playful gesture only reinforced her status as a fashion icon who knows how to have a good time.
A Friendship That Translates Into Business Success
Hadid and Aiello’s friendship dates back years, making this collaboration all the more meaningful. Aiello, the founder of Frankies Bikinis, has built a brand known for its trendy and stylish swimwear, and Hadid’s influence has only helped elevate it further.
Their partnership is a testament to the power of friendship in business, proving that when two creative minds come together, magic happens.
What’s Next?
With the first drop of the collection hitting stores in early March, fans are eagerly awaiting the chance to get their hands on these pieces. Given the overwhelming response to the launch event, the Bella Hadid x Frankies Bikinis collection is expected to sell out quickly.
As for Hadid and Aiello, their playful energy and undeniable chemistry will likely continue to capture the hearts of fans—and who knows what viral moment they’ll create next?
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