Grammy-winning singer-songwriter and cultural icon SZA is officially entering the beauty world by launching NOT BEAUTY, her brand-new vegan and cruelty-free cosmetics line. Beginning April 19, fans across the United States will get an exclusive first look at the inaugural lip collection through immersive pop-up experiences during the highly anticipated Grand National Tour with Kendrick Lamar.
A New Era in Beauty by SZA
Known for her bold authenticity and artistic vision, SZA has crafted NOT BEAUTY to reflect her approach to beauty that is natural, expressive, and deeply connected to the world around her. This debut collection is not just another celebrity brand. It is a carefully curated expression of SZA’s aesthetic, rooted in her everyday needs and experiences.
“NOT BEAUTY wasn’t about me trying to enter the beauty market,” SZA explains. “It’s about me filling a need. It’s about needing something that lasted as long as my show, as long as my conversation, as long as my date.”
The Lip Collection: A Functional, Nature-Inspired Lineup
The launch includes three signature lipgloss shades:
- In The Flesh: A warm nude that enhances natural lip tones
- Strawberry Jelly: A fun, juicy pink that adds a pop of color
- Quartz: A subtle iridescent shimmer that brings dimension and glow
Each gloss costs $23 and features a hydrating, non-sticky formula that delivers long-lasting shine and moisture. Designed for comfort and performance, the glosses help prevent trans-epidermal water loss, creating fuller, moisturized lips that stay luscious throughout the day. Whether you’re heading to a concert, on a date, or just living your everyday life, this formula is made to endure.
Vegan, Clean, and Conscious
NOT BEAUTY’s ethos is grounded in transparency, inclusivity, and environmental care. The products are:
- Cruelty-free
- Gluten-free
- Vegan
- Sephora Clean certified
This is beauty you can feel good about, from the ingredients used to the intention behind the formulation.
Design That Tells a Story
Everything about NOT BEAUTY has been designed with a purpose. The brand’s aesthetic draws inspiration from the natural world, incorporating wood textures, foliage, insects, and earthy tones into its packaging. The result is a visually stunning and tactile experience that feels both elevated and grounded.
It is a fusion of bushcraft and femininity that is rugged yet soft, raw yet refined. The packaging, like the product inside, is a reflection of SZA’s love for nature, art, and emotional depth.
Pop-Up Experiences on the Grand National Tour
Fans will be able to discover and shop the NOT BEAUTY collection at exclusive pop-up stores located at select tour stops across the U.S. beginning April 19. These immersive activations will be open to all fans, regardless of whether they have a concert ticket, creating an inclusive and accessible experience for everyone.
The pop-up stores will offer fans a first-hand look at the textures, finishes, and feel of each gloss, encouraging a deeper connection between beauty, self-expression, and community.
More to Come: Building the NOT BEAUTY Universe
While this debut focuses on lip glosses, it is only the beginning. NOT BEAUTY’s full lip lineup is set to expand with lip stains, lip liners, lip creams, and more, allowing users to recreate SZA’s now-iconic layered lip looks.
NOT BEAUTY is not about perfection. It is about real life, real needs, and real people. It’s a brand born from SZA’s journey, a novice approach to beauty that doesn’t claim expertise but rather celebrates what works.
A Personal Touch
“I don’t know much about much, but I know a lot about lips,” SZA says with a smile. “NOT BEAUTY is not beauty. It’s something that I wanted to share that worked for me, and I hope it works for you. It’s well made. It’s awesome.”
With a mission to encourage individuality, self-acceptance, and connection to the natural world, NOT BEAUTY is poised to leave a lasting mark, not just in the beauty industry but in the lives of those who use it.
Experience the world of NOT BEAUTY beginning April 19 at the Grand National Tour pop-ups. Follow SZA and NOT BEAUTY on social media for exact dates, locations, and collection updates.
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