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Rihanna’s Fenty Beauty was the best-performing celebrity beauty brand of 2020 with over $555 million earned media value.
The best selling celebrity beauty brands of 2020 (ranked by EMV).
1. Fenty Beauty- $555M
2. Kylie Cosmetics- $187M
3. Haus Laboratories- $141M
4. KKW Beauty- $98M
5. Rare Beauty- $60M
