Roman Reigns’ highly anticipated return to WWE at SummerSlam proved to be a goldmine for the company. In a shocking turn of events, the “Tribal Chief” made a surprise appearance, sending the Detroit crowd into a frenzy.
Immediately following Reigns’ electrifying comeback, WWE capitalized on the moment by releasing a limited edition of the Roman Reigns championship belt. Priced at a hefty $600 each, the belts were met with unprecedented demand. With only 1,316 belts available, they sold out completely within a staggering one hour.
This astonishing feat translates to a jaw-dropping $800,000 in revenue generated for WWE in just two hours, solidifying Reigns’ status as the undisputed top draw in professional wrestling today. The rapid sell-out underscores the immense popularity and influence of the former Universal Champion.
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